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Understanding and Improving the External Survey Environment of Official Statistics
[journal article]
Abstract We argue for renewed efforts to improve the external survey environment for official statistics. We introduce the concept of social marketing as one novel way of achieving this. We also propose measuring the survey-taking climate and the related changes on the societal level using a 'survey climate ... view more
We argue for renewed efforts to improve the external survey environment for official statistics. We introduce the concept of social marketing as one novel way of achieving this. We also propose measuring the survey-taking climate and the related changes on the societal level using a 'survey climate barometer'. Finally, by presenting current and potential initiatives planned by Statistics Canada, we illustrate activities that national statistical institutes could implement with the goal of positively influencing their external survey environment.... view less
Keywords
official statistics; social management; marketing; response behavior; Federal Statistical Office; survey; survey research; data capture; data quality
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language
English
Publication Year
2013
Page/Pages
14 p.
Journal
Survey Methods: Insights from the Field (2013)
DOI
https://doi.org/10.13094/SMIF-2013-00003
ISSN
2296-4754
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works