- AutorIn
- Helge Löbler
- Titel
- Position and potential of service-dominant logic
- Untertitel
- evaluated in an 'ISM' frame for further development
- Zitierfähige Url:
- https://nbn-resolving.org/urn:nbn:de:bsz:15-qucosa-218225
- Quellenangabe
- Marketing Theory, 2011 March; Vol. 11, No. 1, pp. 51-73
- Erstveröffentlichung
- 2011
- Abstract (EN)
- This work offers a framework for researchers by linking service-dominant (S-D) logic to an intersubjective stream of philosophy of science. Service-dominant logic has resonated in marketing, but no existing research has attempted to link S-D logic with basic meta-theory to provide a framework. Since the range of philosophies of science (isms) referred to in the marketing literature is broad, varying from ‘realism’ to ‘relativism’, from ‘positivism’ to ‘constructivism’ and from ‘structuralism’ to ‘post-structuralism/postmodernism’, first the different isms are grouped into four main groups/streams and then S-D logic is analyzed and classified according to these streams. The four streams are: object-orientation (realism, positivism, empiricism, and so on); subject orientation (constructivism, interpretivism, and so forth); intersubjective orientation (social constructionism, pancritical rationalism, methodological constructivism, and so on); and sign orientation (post-structuralism, postmodernism, and variations). S-D logic is mainly underpinned by an intersubjective orientation and has a huge potential for further development both in and for marketing if seen from a sign-orientated, post-structural perspective and linked to the theory of practices.
- Freie Schlagwörter (DE)
- Wissenschaftstheorie, Postmoderne, Poststrukturalismus, Praxis, Service-Dominante Logik, Sozialkonstruktivismus
- Freie Schlagwörter (EN)
- philosophy of science, postmodern, post-structural, practices, service-dominant logic, social constructionism
- Klassifikation (DDC)
- 330
- Verlag
- Sage, London
- Publizierende Institution
- Universität Leipzig, Leipzig
- URN Qucosa
- urn:nbn:de:bsz:15-qucosa-218225
- Veröffentlichungsdatum Qucosa
- 02.02.2017
- Dokumenttyp
- Artikel
- Sprache des Dokumentes
- Englisch