A Three-Stage Adoption Process for Social Media Use in Government

Mergel, Ines; Bretschneider, Stuart I.

A Three-Stage Adoption Process for Social Media Use in Government

Dateien

Mergel_0-357072.pdfGröße: 692.98 KBDownloads: 4211

Datum

2013

Autor:innen

Mergel, Ines

Bretschneider, Stuart I.

Open Access-Veröffentlichung

Open Access Green

Sammlungen

Politik- und Verwaltungswissenschaft

Publikationstyp

Zeitschriftenartikel

Publikationsstatus

Published

Erschienen in

Public Administration Review. 2013, 73(3), pp. 390-400. ISSN 0033-3352. eISSN 1540-6210. Available under: doi: 10.1111/puar.12021

Zusammenfassung

Social media applications are slowly diffusing across all levels of government. The organizational dynamics underlying adoption and use decisions follow a process similar to that for previous waves of new information and communication technologies. The authors suggest that the organizational diffusion of these types of new information and communication technologies, initially aimed at individual use and available through markets, including social media applications, follows a three-stage process. First, agencies experiment informally with social media outside of accepted technology use policies. Next, order evolves from the first chaotic stage as government organizations recognize the need to draft norms and regulations. Finally, organizational institutions evolve that clearly outline appropriate behavior, types of interactions, and new modes of communication that subsequently are formalized in social media strategies and policies. For each of the stages, the authors provide examples and a set of propositions to guide future research.

Fachgebiet (DDC)

320 Politik

Zitieren

ISO 690

MERGEL, Ines, Stuart I. BRETSCHNEIDER, 2013. A Three-Stage Adoption Process for Social Media Use in Government. In: Public Administration Review. 2013, 73(3), pp. 390-400. ISSN 0033-3352. eISSN 1540-6210. Available under: doi: 10.1111/puar.12021

BibTex

@article{Mergel2013-05Three-35236,
  year={2013},
  doi={10.1111/puar.12021},
  title={A Three-Stage Adoption Process for Social Media Use in Government},
  number={3},
  volume={73},
  issn={0033-3352},
  journal={Public Administration Review},
  pages={390--400},
  author={Mergel, Ines and Bretschneider, Stuart I.}
}

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Universitätsbibliographie

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