The Impact of Personalized Information on Vote Intention : Evidence from a Randomized Field Experiment

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2019
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Pianzola, Joëlle
Trechsel, Alexander H.
Vassil, Kristjan
Alvarez, R. Michael
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The Journal of Politics. 2019, 81(3), pp. 833-847. ISSN 0022-3816. eISSN 1468-2508. Available under: doi: 10.1086/702946
Zusammenfassung

Voting advice applications (VAAs) are voter information tools that millions of individuals have used in recent elections throughout the world. However, little is known about how they affect political behavior. Until now, observational studies of VAA have produced inconclusive results. Here we present the results from a randomized field experiment in Switzerland that estimates the causal effects of VAA use on voters’ vote intentions. Our results suggest that usage of the Swiss VAA smartvote strengthened the vote intention for the most preferred party and also increased the number of parties considered as potential vote options. These results imply that VAAs can influence voting behavior and that they can play an important role in electoral politics.

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330 Wirtschaft
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field experiment, voting advice application, election campaign, political behavior, Switzerland.
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ISO 690PIANZOLA, Joëlle, Alexander H. TRECHSEL, Kristjan VASSIL, Guido SCHWERDT, R. Michael ALVAREZ, 2019. The Impact of Personalized Information on Vote Intention : Evidence from a Randomized Field Experiment. In: The Journal of Politics. 2019, 81(3), pp. 833-847. ISSN 0022-3816. eISSN 1468-2508. Available under: doi: 10.1086/702946
BibTex
@article{Pianzola2019-07Impac-46252,
  year={2019},
  doi={10.1086/702946},
  title={The Impact of Personalized Information on Vote Intention : Evidence from a Randomized Field Experiment},
  number={3},
  volume={81},
  issn={0022-3816},
  journal={The Journal of Politics},
  pages={833--847},
  author={Pianzola, Joëlle and Trechsel, Alexander H. and Vassil, Kristjan and Schwerdt, Guido and Alvarez, R. Michael}
}
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