Strong health messages increase audience brain coupling

Imhof, Martin A.; Schmälzle, Ralf; Renner, Britta; Schupp, Harald T.

Strong health messages increase audience brain coupling

Dateien

Imhof_2-dgrts8gj3m9i1.pdfGröße: 2.3 MBDownloads: 348

Datum

2020

Open Access-Veröffentlichung

Open Access Hybrid

Sammlungen

Psychologie
Exzellenzcluster "Centre for the Advanced Study of Collective Behaviour"

Publikationstyp

Zeitschriftenartikel

Publikationsstatus

Published

Erschienen in

NeuroImage. Elsevier. 2020, 216, pp. 116527. ISSN 1053-8119. eISSN 1095-9572. Available under: doi: 10.1016/j.neuroimage.2020.116527

Zusammenfassung

Mass media messaging is central for health communication. The success of these efforts, however, depends on whether health messages resonate with their target audiences. Here, we used electroencephalography (EEG) to capture brain responses of young adults - an important target group for alcohol prevention - while they viewed real-life video messages of varying perceived message effectiveness about risky alcohol use. We found that strong messages, which were rated to be more effective, prompted enhanced inter-subject correlation (ISC). In further analyses, we linked ISC to subsequent drinking behavior change and used time-resolved EEG-ISC to model functional neuroimaging data (fMRI) of an independent audience. The EEG measure was not only related to sensory-perceptual brain regions, but also to regions previously related to successful messaging, i.e., cortical midline regions and the insula. The findings suggest EEG-ISC as a marker for audience engagement and effectiveness of naturalistic health messages, which could quantify the impact of mass communication within the brains of small target audiences.

Fachgebiet (DDC)

150 Psychologie

Schlagwörter

Inter-subject correlation, ISC, EEG, fMRI, Health messages, Alcohol

Zitieren

ISO 690

IMHOF, Martin A., Ralf SCHMÄLZLE, Britta RENNER, Harald T. SCHUPP, 2020. Strong health messages increase audience brain coupling. In: NeuroImage. Elsevier. 2020, 216, pp. 116527. ISSN 1053-8119. eISSN 1095-9572. Available under: doi: 10.1016/j.neuroimage.2020.116527

BibTex

@article{Imhof2020-08Stron-48819,
  year={2020},
  doi={10.1016/j.neuroimage.2020.116527},
  title={Strong health messages increase audience brain coupling},
  volume={216},
  issn={1053-8119},
  journal={NeuroImage},
  author={Imhof, Martin A. and Schmälzle, Ralf and Renner, Britta and Schupp, Harald T.}
}

RDF

<rdf:RDF
    xmlns:dcterms="http://purl.org/dc/terms/"
    xmlns:dc="http://purl.org/dc/elements/1.1/"
    xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
    xmlns:bibo="http://purl.org/ontology/bibo/"
    xmlns:dspace="http://digital-repositories.org/ontologies/dspace/0.1.0#"
    xmlns:foaf="http://xmlns.com/foaf/0.1/"
    xmlns:void="http://rdfs.org/ns/void#"
    xmlns:xsd="http://www.w3.org/2001/XMLSchema#" > 
  <rdf:Description rdf:about="https://kops.uni-konstanz.de/server/rdf/resource/123456789/48819">
    <dcterms:rights rdf:resource="http://creativecommons.org/licenses/by-nc-nd/4.0/"/>
    <void:sparqlEndpoint rdf:resource="http://localhost/fuseki/dspace/sparql"/>
    <dcterms:isPartOf rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/43"/>
    <dc:language>eng</dc:language>
    <dcterms:abstract xml:lang="eng">Mass media messaging is central for health communication. The success of these efforts, however, depends on whether health messages resonate with their target audiences. Here, we used electroencephalography (EEG) to capture brain responses of young adults - an important target group for alcohol prevention - while they viewed real-life video messages of varying perceived message effectiveness about risky alcohol use. We found that strong messages, which were rated to be more effective, prompted enhanced inter-subject correlation (ISC). In further analyses, we linked ISC to subsequent drinking behavior change and used time-resolved EEG-ISC to model functional neuroimaging data (fMRI) of an independent audience. The EEG measure was not only related to sensory-perceptual brain regions, but also to regions previously related to successful messaging, i.e., cortical midline regions and the insula. The findings suggest EEG-ISC as a marker for audience engagement and effectiveness of naturalistic health messages, which could quantify the impact of mass communication within the brains of small target audiences.</dcterms:abstract>
    <dspace:isPartOfCollection rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/43"/>
    <dspace:hasBitstream rdf:resource="https://kops.uni-konstanz.de/bitstream/123456789/48819/1/Imhof_2-dgrts8gj3m9i1.pdf"/>
    <dc:contributor>Schupp, Harald T.</dc:contributor>
    <dcterms:title>Strong health messages increase audience brain coupling</dcterms:title>
    <dc:creator>Imhof, Martin A.</dc:creator>
    <dc:contributor>Renner, Britta</dc:contributor>
    <dcterms:hasPart rdf:resource="https://kops.uni-konstanz.de/bitstream/123456789/48819/1/Imhof_2-dgrts8gj3m9i1.pdf"/>
    <dc:creator>Schupp, Harald T.</dc:creator>
    <dcterms:issued>2020-08</dcterms:issued>
    <bibo:uri rdf:resource="https://kops.uni-konstanz.de/handle/123456789/48819"/>
    <dc:creator>Schmälzle, Ralf</dc:creator>
    <dc:rights>Attribution-NonCommercial-NoDerivatives 4.0 International</dc:rights>
    <dc:creator>Renner, Britta</dc:creator>
    <dcterms:available rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2020-02-26T10:14:10Z</dcterms:available>
    <dc:contributor>Imhof, Martin A.</dc:contributor>
    <foaf:homepage rdf:resource="http://localhost:8080/"/>
    <dc:contributor>Schmälzle, Ralf</dc:contributor>
    <dc:date rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2020-02-26T10:14:10Z</dc:date>
  </rdf:Description>
</rdf:RDF>

Universitätsbibliographie

Ja

Begutachtet

Ja