Self-regulation of consumer decision making and behavior : the role of implementation intentions

Gollwitzer, Peter M.; Sheeran, Paschal

Self-regulation of consumer decision making and behavior : the role of implementation intentions

Dateien

Gollwitzer_Sheeran_Selfregulation.pdfGröße: 10.42 MBDownloads: 1586

Datum

2009

Autor:innen

Gollwitzer, Peter M.

Sheeran, Paschal

Open Access-Veröffentlichung

Open Access Green

Sammlungen

Psychologie

Publikationstyp

Zeitschriftenartikel

Publikationsstatus

Published

Erschienen in

Journal of Consumer Psychology. 2009, 19(4), pp. 593-607. ISSN 1057-7408. Available under: doi: 10.1016/j.jcps.2009.08.004

Zusammenfassung

People may use the self-regulatory strategy of forming implementation intentions (i.e., if-then plans) to make better consumer decisions and facilitate the translation of those decisions into action. First, research on the mechanisms and effects of implementation intentions is reviewed. Second, we discuss how implementation intentions can be used to improve consumer decision making by promoting attention control and information elaboration, and overcoming disruptive influences. Third, we consider the various problems that militate against the enactment of one's decisions, and evidence is presented to show that implementation intentions are still effective even when goal attainment does not seem to be amenable to self-regulation. Finally, potential moderators of implementation intention effects are discussed.

Fachgebiet (DDC)

150 Psychologie

Zitieren

ISO 690

GOLLWITZER, Peter M., Paschal SHEERAN, 2009. Self-regulation of consumer decision making and behavior : the role of implementation intentions. In: Journal of Consumer Psychology. 2009, 19(4), pp. 593-607. ISSN 1057-7408. Available under: doi: 10.1016/j.jcps.2009.08.004

BibTex

@article{Gollwitzer2009Selfr-1318,
  year={2009},
  doi={10.1016/j.jcps.2009.08.004},
  title={Self-regulation of consumer decision making and behavior : the role of implementation intentions},
  number={4},
  volume={19},
  issn={1057-7408},
  journal={Journal of Consumer Psychology},
  pages={593--607},
  author={Gollwitzer, Peter M. and Sheeran, Paschal}
}

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Universitätsbibliographie

Ja