Risk analysis : a need to communicate

Abstract

Effective communication does not mean luring people into accepting risks that they fear or hope to avoid. It means, however, giving people the tools to understand and participate in debates about risk and risk sources. The major goal of risk communication is to enhance understanding, to develop mutual respect, and to acknowledge conflicting values in the decisionmaking process. Ultimately, risk communication should provide a platform for rational conflict resolution and effective, democratic policymaking.