Eine Agentur kämpft gegen Doping : eine Analyse der Kampagne „mit Doping ist alles umsonst“ und den von der NADA eingesetzten Kommunikationsinstrumenten
An Agency fights against Doping : an Analysis of the Campaign “with doping is all for nothing” and the used Communication Instruments from the NADA
- nicht vorhanden
- This thesis is about the national anti doping agency in Germany (NADA) and their fight against doping. The campaign “with doping is all for nothing” is described and ana-lyzed. Furthermore the general communication instruments are explained and how the NADA provides information for their target group.
Author: | Schiwek Stefanie Maria |
---|---|
URN: | urn:nbn:de:bsz:mit1-opus-25170 |
Document Type: | Bachelor Thesis |
Language: | German |
Date of Publication (online): | 2012/12/06 |
Publishing Institution: | Hochschule Mittweida |
Release Date: | 2012/12/06 |
GND Keyword: | Doping; Kampagne |
Institutes: | 06 Medien |
DDC classes: | 796 Sport |
Open Access: | Innerhalb der Hochschule |
Licence (German): | Urheberrechtlich geschützt |