Chancen und Risiken für Sponsoring von Extremsportarten am Beispieldes Unternehmens Red Bull und dessen Stratos-Projektes
- nicht vorhanden
- Why companies are doing sponsorship, and in particular, operate extre-mesportssponsorship and whether if it is economicly worth it or not is analysed with the example of the company Red Bull, which is investing heavily in sponsorship of extremesport-events. How Red Bull has esta-blished itself in that specific market and how the opportunities and risks of the extremesportsponsorship are lying and in particular the Red Bull Stratos-Project were analysed in this bachelorthesis. In this project, the Austrian company sponsored the leap of extreme athlete Felix Baumgartner from a height of 40 kilometers in 2012.
Download full text files
Bachelorarbeit
Additional Services
Statistics
| Author: | Frederik Eustachi |
|---|---|
| URN: | urn:nbn:de:bsz:mit1-opus-53523 |
| Document Type: | Bachelor Thesis |
| Language: | German |
| Date of Publication (online): | 2015/06/24 |
| Publishing Institution: | Hochschule Mittweida |
| Release Date: | 2015/06/24 |
| GND Keyword: | Risikosport; Sponsoring |
| Institutes: | 06 Medien |
| DDC classes: | 380 Handel, Kommunikation, Verkehr |
| Open Access: | Frei zugänglich |
| Licence (German): |  Urheberrechtlich geschützt |
