369950992 dc bibtex

Media markets with habit formation / Ralf Dewenter

[Elektronische Ressource]

Englisch

Hamburg : Univ. der Bundeswehr, Fächergruppe Volkswirtschaftslehre, June 2003

Online-Ressource (807 KB, Text) : ill

Systemvoraussetzungen: Acrobat reader

Druckausg.: Dewenter, Ralf *1968-*: Media markets with habit formation. - Hamburg : Univ. d. Bundeswehr, 2003. - 50 Bl

URN: urn:nbn:de:gbv:705-opus-1332

*Monopolistische Konkurrenz

*Preisentwicklung

*Medienmarkt

Presseverlag / Zeitschriftenverlag / Preismanagement / Mediennutzung / Konsumentenverhalten / Printwerbung / Duopol / Theorie / Gewohnheit

Arbeitspapier / Working paper / Graue Literatur / Non-commercial literature / Buch / Book / Online-Publikation / Online publication

Regensburger Verbund-Klassifikation:

• QB 910: Q Wirtschaftswissenschaften / QB Allgemeines. Methoden der Wirtschaftswissenschaften. Unterrichts- und Ausbildungsmethoden in den Wirtschaftswissenschaften, Wirtschaftspädagogik / Aufsatzsammlungen vermischten Inhalts

The aim of this paper is to analyse the pricing behaviour of print media firms when consumption on reader markets is addictive or habituated. However, not only the reader but also the advertising market has to be considered by a publisher optimising profits. Because print media markets are highly concentrated a monopoly-monopoly model is built, where both markets are of monopolistic structure. Moreover, a monopoly-duopoly model is considered, where only the reader market is monopolistic but the advertising market is of duopolistic structure. To compare the results from the models regarding habit effects, simple static models are presented as a benchmark.