Universität zu Köln

Pigors, Mark and Rockenbach, Bettina ORCID: 0000-0003-2624-1964 (2016). Consumer Social Responsibility. Manage. Sci., 62 (11). S. 3123 - 3138. CATONSVILLE: INFORMS. ISSN 1526-5501

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Abstract

We investigate the emergence of socially responsible (SR) production through consumer decisions. Our experimental treatments vary market competitiveness and consumers' information on social responsibility in production. We show that-irrespective of consumers' information-SR production reduces monopolistic supplier's profit and is therefore unlikely to emerge. With supplier competition, SR production positively influences consumers' buying decisions and suppliers offering SR products achieve significantly higher profits, as long as their price is not too high. Our results yield valuable insights into the possibilities and limitations of promoting SR production through consumer behavior, and they provide evidence for positive effects of competition on moral behavior.

Item Type:	Journal Article
Creators:	Creators Email ORCID ORCID Put Code Pigors, Mark UNSPECIFIED UNSPECIFIED UNSPECIFIED Rockenbach, Bettina UNSPECIFIED orcid.org/0000-0003-2624-1964 UNSPECIFIED
URN:	urn:nbn:de:hbz:38-256262
DOI:	10.1287/mnsc.2015.2279
Journal or Publication Title:	Manage. Sci.
Volume:	62
Number:	11
Page Range:	S. 3123 - 3138
Date:	2016
Publisher:	INFORMS
Place of Publication:	CATONSVILLE
ISSN:	1526-5501
Language:	English
Faculty:	Faculty of Management, Economy and Social Sciences
Divisions:	Center of Excellence C-SEB Faculty of Management, Economics and Social Sciences > Economics > Microeconomics, Institutions and markets > Professorship for Experimental and Behavioral Economics Faculty of Management, Economics and Social Sciences > Economics > Microeconomics, Institutions and markets > Reinhard Selten Institute
Subjects:	Economics
Uncontrolled Keywords:	Keywords Language EMPLOYEE TESTIMONIALS; DICTATOR; INFORMATION; DISTANCE; BEHAVIOR; PREFERENCE; FAIRNESS; EQUITY; ERC Multiple languages Management; Operations Research & Management Science Multiple languages
Refereed:	Yes
URI:	http://kups.ub.uni-koeln.de/id/eprint/25626