This paper investigates whether social identity considerations-through beliefs and normsdrive women's occupational choices. We implement two field experiments with potential applicants to a five-month software-coding program offered to women from lowincome backgrounds in Peru and Mexico. When we correct the perception that women cannot succeed in technology by providing role models, information on returns and access to a female network, application rates double and the self-selection patterns change. Analysis of those patterns suggests that identity considerations act as barriers to entering the technology sector and that some high-cognitive skill women do not apply because of their high identity costs.
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