Negotiations and interactions in Electronic Markets : proceedings of the Sixth Research Symposium on Emerging Electronic Markets Muenster, Germany, September 19 - 21, 1999

The purpose of the paper is to understand from a business point of view, how the move towards interactive television is not limited exclusively to technology valence, but also has a profound impact on the whole system. From the types of offer to modalities of consumption, from technological and prod...

Weitere Beteiligte: Klein, Stefan (Herausgeber)
Schneider, Bernd (Herausgeber)
FB/Einrichtung:FB 04: Wirtschaftswissenschaftliche Fakultät
Dokumenttypen:Arbeitspapier
Medientypen:Text
Erscheinungsdatum:2000
Publikation in MIAMI:20.10.2008
Datum der letzten Änderung:25.03.2015
Reihe:Arbeitsberichte des Instituts für Wirtschaftsinformatik, Bd. 72
Angaben zur Ausgabe:[Electronic ed.]
Fachgebiet (DDC):004: Datenverarbeitung; Informatik
330: Wirtschaft
Lizenz:InC 1.0
Sprache:English
Format:PDF-Dokument
URN:urn:nbn:de:hbz:6-53569594700
Permalink:https://nbn-resolving.de/urn:nbn:de:hbz:6-53569594700
Onlinezugriff:072_arbeitsberichte_wirtschaftsinformatik.pdf

The purpose of the paper is to understand from a business point of view, how the move towards interactive television is not limited exclusively to technology valence, but also has a profound impact on the whole system. From the types of offer to modalities of consumption, from technological and productive structures to business models.