Discourse Networks and Dual Screening : Analyzing Roles, Content and Motivations in Political Twitter Conversations

Bossner, Felix; Nagel, Melanie

Discourse Networks and Dual Screening : Analyzing Roles, Content and Motivations in Political Twitter Conversations

Dateien

Bossner_2-17eda9gyle3un7.pdfGröße: 365.09 KBDownloads: 275

Datum

2020

Open Access-Veröffentlichung

Open Access Gold

Sammlungen

Politik- und Verwaltungswissenschaft

Publikationstyp

Zeitschriftenartikel

Publikationsstatus

Published

Erschienen in

Politics and Governance. Cogitatio Press. 2020, 8(2), pp. 311-325. eISSN 2183-2463. Available under: doi: 10.17645/pag.v8i2.2573

Zusammenfassung

The increasing relevance of social networking platforms is accompanied by a growing number of studies using digital trace data. However, most studies still lack further understanding of the data-generating process. This analytical gap can be directly attributed to the prevalence of quantitative approaches, as only qualitative work is able to generate these insights. The broad methodological toolset of Discourse Network Analysis addresses this shortcoming as it combines both qualitative and quantitative approaches. The present study therefore employs Discourse Network Analysis in order to (1) determine different user groups’ varying role as senders and recipients of targeted online conversations, (2) identify and compare Twitter users’ (simultaneous) reference to different forms of conversational Twitter content, and to (3) asses the motivation of @message authors to direct particular tweets at particular user groups. To this end, this study analyzes @messages during the BBC program ‘Question Time’ on 2nd of June 2017—the final media encounter of Prime Minister Theresa May and Jeremy Corbyn in the context of the 2017 UK election campaign. We draw on the theoretical background of Maarten Hajer’s discourse coalitions approach in order to investigate the preconditions for the formation of discourse coalitions in new and emerging virtual discourse arenas. Thus, our work not only mirrors the focus in existing literature on Twitter usage during high-profile political media events, but also emphasizes Twitter’s unique features for interactive exchange. This article identifies different forms of meta-talk and policy issues, which vary in both their general popularity with Twitter users as well as their interconnectedness. Furthermore, our analysis uncovers the motivation behind the decisions of @message authors to send particular @messages to certain groups of Twitter users. Finally, we could establish that media events only temporarily affect the topical foci of @message authors.

Fachgebiet (DDC)

320 Politik

Schlagwörter

Discourse Network Analysis; Jeremy Corbyn; political campaigns; Theresa May; TV debate; Twitter; UK elections

Zitieren

ISO 690

BOSSNER, Felix, Melanie NAGEL, 2020. Discourse Networks and Dual Screening : Analyzing Roles, Content and Motivations in Political Twitter Conversations. In: Politics and Governance. Cogitatio Press. 2020, 8(2), pp. 311-325. eISSN 2183-2463. Available under: doi: 10.17645/pag.v8i2.2573

BibTex

@article{Bossner2020-06-02Disco-49829,
  year={2020},
  doi={10.17645/pag.v8i2.2573},
  title={Discourse Networks and Dual Screening : Analyzing Roles, Content and Motivations in Political Twitter Conversations},
  number={2},
  volume={8},
  journal={Politics and Governance},
  pages={311--325},
  author={Bossner, Felix and Nagel, Melanie}
}

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